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Signal Digital — Web Design & Local SEO Agency in Plymouth, MI

Smarter presence. Less noise. Real results.

Founder: Travis Saunders · 26+ years experience · 20+ client sites delivered

Pick your starting point.

Every option is designed to move you forward without a retainer or lock-in. Start free, buy the Blueprint, or just book a call and talk it through.

Free Website Scan

Instant results in about 60 seconds

Free

Run your URL through the same 53-criteria engine that powers our paid Blueprint. See your overall score and the two highest-priority gaps right away.

  • Overall site score / 100
  • Two free gap findings unlocked
  • Six category breakdowns
  • No email required to scan

Blueprint Lite

One-time deliverable · credited toward build

$497

A focused competitive read for businesses that want the big gaps identified fast, with a clear fix list they can hand to any developer.

  • 3 competitor analysis
  • 20 criteria scored
  • Gap matrix (Critical + High)
  • Quick wins list
  • 2-page PDF deliverable
  • 30-min findings call
  • Full fee credited toward a build

Blueprint Standard

Full audit · one-time deliverable · credited toward build

$1,200

The complete Advantage Blueprint: every competitor gap, a page-by-page build spec, and a strategy call to walk through what to build first.

  • 5–8 competitor analysis
  • All 53 criteria scored
  • Full gap matrix (all severities)
  • SEO + AI-readiness audit
  • The Advantage Spec + phased build plan
  • Lovable build specification
  • 60-min strategy call
  • Complete branded PDF
  • Full fee credited toward a build

15-Minute Intro Call

No pitch · ask anything · find the right starting point

Free

Not sure which option fits? Grab a short call to talk through your current site, your goals, and whether a scan, Blueprint, or full build makes sense.

  • 15 minutes with Travis
  • Honest recommendation
  • No obligation to buy
  • Works well on mobile

Not sure where to start?

Most visitors book the free call first. If your site is clearly broken, run the free scan. If you are preparing to invest in a rebuild, start with the Blueprint.

Just curious

Run a free scan and see what is actually wrong.

Planning to rebuild

Buy the Blueprint so you know what to build first.

Need a fast answer

Talk to Travis in 15 minutes, no obligation.

Pricing Questions

Straight answers about cost, ownership, and what happens after you buy a Blueprint.

Want a recommendation tailored to your site?

Book a free 15-minute call and we'll tell you whether a scan, a Blueprint, or a full build is the right next move.

Explore related work and insights

Frequently Asked Questions

What does the free website scan actually check?

It checks six categories — SEO signals, UX and conversion, technical performance, content depth, feature completeness, and AI readiness — using the same 53-criteria framework behind our paid Blueprints. You get an overall score and your two highest-priority gaps for free.

What's the difference between Blueprint Lite and the $1,200 full Blueprint?

Lite ($497) is a faster read: 3 competitors, 20 criteria, critical and high gaps only, plus a quick-wins list. Standard ($1,200) is the full Advantage Blueprint: 5–8 competitors, all 53 criteria, the complete Advantage Spec, a phased build plan, and a 60-minute strategy call. Both fees are credited toward a future build.

Do I have to hire Signal Digital after I buy a Blueprint?

No. The Blueprint is a standalone deliverable. You can take it to another developer, handle it in-house, or sit on it. Most clients end up asking us to build because the spec is already written for us, but there is no obligation.

How long does a website build take from start to finish?

Most Rebuilds and custom web-design-and-build projects ship in 3–5 weeks from kickoff, depending on page count, content readiness, and integrations. The Blueprint happens first and typically takes 5–10 business days.

What does 'you own the code and hosting' really mean?

You get full admin access to the code repository, the hosting account, the CMS, and any connected services. We do not lock you into a proprietary platform, and there is no required monthly retainer after launch. You can keep us around for support or walk away with everything.

Can I just book a call first without buying anything?

Absolutely. The 15-minute intro call is free. Use it to explain what is not working, ask about pricing, or figure out whether a free scan, Blueprint, or full build is the right next step.

Work With Signal Digital

Signal Digital Co · Plymouth, Michigan · Monday–Friday, 9am–5pm Eastern
Email: travis@signaldigital.co · Phone: (734) 274-1618